Project Management for a New Day
By Phillip Infelise
Project Management. The term implies different things to different people. I want to offer a perspective of what it means in the context of the New Day Project Manager. In a perfect world, we would call it Process Management, since that is what we are really managing…an overall process…but that only confuses folks with vernacular, so we stick with Project Management. We whisper then that the New Day Project Manager manages the entire process that surrounds the more simplistic “project.” What is it that we actually manage is broken down into three buckets: Process. People. Projects.
Process is an expanded set of activities in our world – dream it, find it, design it, build it, occupy it. Most traditional PMs focus solely on the design and construction phase. If we have engaged the right partners on our project teams, that’s the easy part. Surrounding the sticks and bricks are the true hazards and pitfalls. The New Day PM is involved in the Strategic Planning and real estate on one end and Relocation Planning & Management on the other, effectively bookending the traditional PM mindset. We manage both physical and intellectual process, distinct activities as well as overall planning and communications.
People. The majority of the New Day PM’s effort is spent in managing the myriad of people on a project, including the internal team (client management, staff) and the external team (architects/engineers; contractors; cable, phone, security, and furniture vendors; specialty vendors like sound-masking, audio/visual, signage, graphics, and right down to the art consultant). In a large project, we can easily be talking 50 people or more. One classic, large law firm project included a total of 34 companies represented at an all vendor meeting. We practice a lesson taught early in pre-school – learn to play well in the sandbox; teach others to do the same.
More than anything, the New Day PM is tasked with managing the very client that hires him/her to manage everyone else. We are not shy about saying this, but managing the client expectations, their internal organization, and their spending to achieve their stated output is where we spend our time and efforts since that’s where we can add significant hidden value. We are “people people” that manage process.
Project. The projects we manage are diverse. We oversee the “dream it, find it, design it, build it, occupy it” effort to build a user’s space, be it in a standard office, a build-to-suit headquarters, a technical space in a flex-tech environment, a laboratory, or a special use building like a recreation center, sports facility, studio, church, school, what have you. Whatever the project, the process remains the same.
New Day PMs, thus, require a much broader set of skills than the old world PM. Beyond the sticks and bricks expertise, the new day requires strategic, financial, diplomacy, and communications skills only learned after years on the job. Building it is easy; managing the process and the people to get it built is the real challenge.
Tags: PM, process management
This entry was posted on Wednesday, January 13th, 2010 at 9:00 am and is filed under Project Management. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.