

Gerald A. Porter
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By Gerald A. Porter, CresaPartners w
Los Angeles
GlobeSt.com,
Aug 31, 2004
Too often, tenants and their brokers gauge the success
of a transaction primarily by the difference between
the current market rent and the negotiated lease rate.
However, by focusing solely on rent, a corporate tenant
could actually stand to lose multiples of the negotiated
savings--ultimately losing considerable money on total
occupancy costs.
Among the hundreds of pages that make up most lease
documents, there are at least 100 negotiable aspects
that can lead to significant savings for tenants. These
range from smaller items like monthly parking fees and
rooftop-access rights to more substantial matters such
as sublease rights and termination options. To maximize
savings potential, tenants must negotiate all facets
related to their company's circumstances. The following
factors are crucial to the success of any transaction:
Is the assessment of your space needs accurate? For
instance, are you sure that you need 30,000 sf over
the five-year term or could your space be restacked
more efficiently to utilize only 28,000 or even 25,000
feet? What about the potential for expansion or contraction
over the lease term?
Have you identified the deficiencies of base-building
conditions when comparing alternatives? If the owner
is not held responsible, what is the tenant's cost to
upgrade mechanical, electrical, or fire/life safety
systems? A seemingly fair comparison of two buildings
with the same quoted rent is not truly comparable if
one requires additional expense for base-building upgrades.
How much of a
tenant-improvement allowance will you need to build
out the space, accounting for all non-construction-
related costs? This is essential to negotiating accurate
tenant-improvement dollars. If you are using project-management
services, you can also negotiate the building owner's
oversight fees.
When can you take occupancy? This estimate must account
for all factors, including scheduling of design, permitting,
construction, furniture delivery, technology installation
and all other relevant vendors' work.
The best course of action for addressing these considerations
is to enlist the appropriate expertise up front. Typically,
when a company conducts a real estate transaction, project
management is not considered until the ink is dry on
the lease documents. Fortunately, more corporate tenants
realize the value of bringing project managers into
the initial phase of the process--the strategic phase--to
assist in creating a stable foundation for cost savings
throughout the transaction and the project. By helping
to identify both short- and long-term space and infrastructure
needs; assess building deficiencies; establish a project
budget inclusive of technology, furniture, and relocation
costs; and determine a realistic occupancy date, an
integrated team that includes a project manager and
a real estate advisor facilitates more aggressive negotiation
and avoidance of costly mistakes.
Consider the following scenario: A company has signed
the perfect lease. The space is in an ideal location
for client visibility, workforce recruitment and current
employee commuting. The 45,000-sf lease consists of
a competitive rental rate that is $5 per foot below
current market rates over a seven-year term, plus three
months of free rent. At first glance, this equates to
a $1.9 million savings.
However, problems arise when, logistically, the company
is unable to meet the scheduled occupancy date. In fact,
scheduling delays due to unanticipated permitting back-ups
and furniture lead times have pushed occupancy out by
at least three months, resulting in a loss of the negotiated
free rent and a costly holdover penalty on the current
lease. The company's situation gets only worse when
it comes to light that it actually needed only 40,000
sf, not the 45,000 committed to in the new lease. And,
upon closer review, the TI allowance negotiated at $20
per foot really needed to be $35. Taken as a whole,
the perfect lease is not so perfect anymore.
In this example, the inaccuracies and improper planning
tally up to major expenses. The 5,000 feet of surplus
space at $30 per foot over a seven-year lease term equals
nearly $1.1 million. At $15 per sf, the additional out-of-pocket
tenant improvement expense comes to $657,000. And the
cost of the lost free rent is another $337,500, not
to mention the corresponding holdover penalty. That's
a total loss of at least $2.1 million--more than eliminating
the originally perceived savings. Bringing project management
into the fold before negotiating the lease could have
avoided much of this expense as well as the shock associated
with the unraveling of the perfect lease. Clearly, this
hypothetical--yet plausible--case study illustrates
how project management's upfront involvement can not
only increase cost-savings opportunities but also help
avoid unnecessary expenditures and schedule delays.
Make no mistake, the importance of bringing project
management into the due diligence and negotiating phases
of the project in no way negates the importance of having
an experienced corporate real estate advisor representing
the tenant's interests. It is the early integration
of project management and transaction services that
generates maximum benefits. Combining the pre-planning
expertise and management skills of project managers
with the market knowledge and negotiating savvy of corporate
real estate advisors generates efficiency, continuity
and accountability. From strategic planning and transaction
support through project preparation and execution, an
integrated-service approach creates increased upfront
transaction savings, decreases client-time involvement,
mitigates risk, produces overall occupancy-cost reduction
and delivers functional projects on schedule and within
budget.
CresaPartners LLC vice chairman Gerald A. Porter
is one of the firm's founding partners. He is based
in the Los Angeles office, where he serves clients that
include DreamWorks SKG, Amgen Inc. and BAE Systems.
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